Website Maintenance
Website management is just as important as website creationWebsites are dynamic. In the back end, software needs to be updated. On the front end, content needs to be updated. Inevitably, errors will appear over time. These need to be fixed. With our website maintenance service, you don’t need to think about any of this!
Website design is a continuous process
Once a website design is complete, many clients are under the impression that their working relationship with a website designer is over. Very often, this is the case. The client approves the website layout and the designer launches the website and sends the final invoice. The client pays the outstanding amount and all ties are cut, to put it bluntly. However, this is not an advisable e-marketing strategy. The purpose of a website is to provide continuously accessible information for current and potential clients. If your website is well-designed and serves this purpose, it will receive visitors daily. In order to serve this community of clients and potential clients, you should continue updating the content on your website. You also want your website to remain functional and responsive over time. This is where website maintenance comes in.
Website maintenance for online stores
If your website is an e-commerce website, in other words, you have an online store, you need to continuously update the information on your website. This includes:
- which products you provide
- whether the products are currently available (you don’t want your clients going through all the steps of purchasing a product only to find out right at the end that the product is sold out!)
- the prices of products
- sale items
We can assist you with uploading products and updating product information as part of our website maintenance services. Alternatively, we offer training that will allow you to update your website content yourself.
The foundation of a successful Website Management campaign is an in-depth evaluation of your circumstances and objectives.
Each of our services can be used separately depending on your needs and targets.
Website maintenance is necessary for website security
Poorly maintained websites are at greater risk of being hacked. Plugins that are out of date or old versions of WordPress create weak spots on your website that allow hackers better access. This is something you want to avoid!
What is website maintenance?
Website maintenance is the process of ensuring that a website is free of any errors by frequently checking for issues and mistakes. The process includes correcting errors that may occur and keeping the website updated. It also includes keeping the website layout looking good and ensuring that the content on the website is still relevant and correct. The process thus continues after website creation is completed.
Website maintenance for websites that do not have online stores
Website maintenance is not just required for websites with online stores. Even if the content on your website remains the same for years, there are many aspects of a website that need to be maintained behind the scenes.
For example, website design includes installing different plugins. Plugins are software components that add a specific feature to the website. For example, we install the Yoast plugin to all our websites to improve the SEO rankings of the website. Plugins are continuously improved, new versions are produced, etc. Older versions of plugins can have reduced functionality. Therefore, plugins need to be updated continuously. We do this as part of our website maintenance service.
A poorly maintained website can also result in a poor corporate image. Basically, it looks bad if your website contains many errors, outdated information and broken links.
Website maintenance is necessary for search engine optimization
Search engine optimisation is the process of designing a website and its content to ensure that it ranks highly in the results of searches on search engines such as Google. Search engines can actually check when last your website was modified, and rank it lower if maintenance has not been done.
At Swerve Designs we believe in an integrated marketing approach. So, let’s chat! We would love to discuss website design and maintenance with you, along with all your branding needs. Let us get to know and understand you and your business so that we can provide you with the best designs to promote your business.
How much does website maintenance cost?
Depending on the amount of updating required monthly, our website maintenance services start at R750 per month. Our priority is to provide you with professional and affordable website designs.
I don’t think website maintenance is necessary for my website. Do I have a choice?
Yes, as the website owner you have the choice of not maintaining your website. However, you should take note that we do not recommend this. Swerve Designs will take no responsibility for incorrect or broken content once the design process has been completed.
I can’t afford website maintenance. Can I start paying for website maintenance at a later stage?
Yes. However, you should be aware that when you resume website maintenance, there will be a lot of work to be done initially. You may thus have to pay an additional starting fee.
Can I maintain my website myself?
Yes, if you have the time and the skill, you can maintain your own website. We can train you to maintain your own website if you’d like.
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