Digital Marketing

We’ve developed an approach to shaping digital strategies for our clients that result in defining prioritized, cost-effective solutions that deliver a measurable Return on Investment (ROI).

Digital marketing is the process of advertising your business using technology, and most often the internet. This includes having a good website, social media marketing, using digital posters and flyers and building and serving an email list. We can help you do all these things. Visit our page for more information.

What is digital marketing?

Digital marketing, in a nutshell, means advertising your business online. For most businesses, just handing out handwritten and photocopied fliers at stop streets in big cities simply isn’t going to cut it in terms of advertising your business.

With so many people accessing the internet through their laptops, tablets and cell phones daily, it doesn’t make sense not to utilize the internet to advertise. Your business must have an online presence and this presence must be professional.

Why should I market my business?

The purpose of marketing is to reach new clients for your business. It also prompts previous clients to become regular clients. Marketing advertises your products and services to potential customers and aims to convince them that they need this product or service. Good marketing gains the attention of a potential client and converts him into paying clients.

At Swerve Designs, we can help you design a digital marketing strategy that is effective. Here are a few ways of how we do this:

Website design

Having a professional, responsive and good-looking website is one of the most important aspects of digital marketing. All integrated marketing communication should lead back to your website. An Instagram post advertising your business should lead interested clients to your website. A Facebook advert promoting a special that you are running should lead potential buyers to your website. An e-mail campaign explaining your services should include links to your website. Even non-digital marketing tools such as business cards, posters, flyers, banners and billboard signs should include a call to action to lead people to your website.

If your digital marketing strategy achieves this objective but you have a poorly designed website, all other marketing tools are useless. When potential clients visit your website, you want to “seal the deal,” to drive sales and turn those potential clients into paying customers. A poorly designed website will not do this. Therefore, your digital marketing strategy should prioritize ensuring that your website represents the quality and integrity of your company.

SEO: Search Engine Optimisation

Your website itself should be a part of your marketing strategy. Potential clients looking for the product or service you provide should type in general search requests into a search engine and come across your business. This is facilitated by good search engine optimisation or SEO. Basically, SEO is a process of making your website rank better according to search engine criteria so that your website is more likely to appear at the top of the search results. This is done by, for example, using specific keywords on each page of your website. It is also important that the content of the website is well-written and readable.

Our website design services include optimizing your website for search engines.

Online marketing tools

Even though digital marketing is very different from previous marketing strategies, many concepts remain the same. Marketing tools have just become more digitally accessible.

For example, instead of printing out fliers to hand out on street corners, it may make more sense to have an advert that can be shared via an e-mail or on social media. Digital marketing tools include Facebook adverts, website banners, e-mail templates and digital business cards.

Social Media Marketing

Social media has become a great platform for marketing your business to a large community of potential clients.

You can use platforms such as Facebook and Instagram to:

  • create awareness about your brand
  • connect with potential clients
  • directly sell your products and services

Frequently Asked Questions

What is an advertising agency?

An advertising agency is a business that handles all the advertising for your business. This includes creating content, designing a market plan and setting up advertisements on various platforms. Swerve Designs is not an advertising agency (we are a website and graphic design company), but we can provide these same services to you.

Should I pay an advertising agency to market by business?

This depends on various factors. For example, if you have the time and skills to market your business yourself, don’t pay an advertising agency. But if you are too busy, or don’t have the skills to market your business, it makes sense hire someone else. This could be an employee you appoint directly for marketing purposes. Alternatively, you can hire and advertising agency. We can assist with all your marketing needs.

      Is e-mail advertising really effective?

Yes, it is. It may not sound as glamorous as Instagram or Facebook marketing. However, email marketing reaches an audience that has already made the decision to be served by you. They did this by signing up to your email list.

You are also guaranteed that every single person you email will receive your email. This is in contrast to social media marketing. For example, on Instagram only 10% of your followers see the content you post. If you want more followers to see the post, you have to pay for a post promotion. Oh, and that’s another benefit of email marketing: it’s completely free!

What is integrated marketing communication?

Integrated marketing communication is a concept that makes sure that all communication coming from your business concurs. In other words, all your marketing tools send the same message. To achieve this, corporate branding is vital.

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