Copywriting Marketing Strategy

Copywriting can make your website the best

Not sure what to write on your website? Our copywriting services have you covered. We can write all the text for your business. We will ensure that it describes your business to the tee. Plus, we do keyword research and follow SEO guidelines to ensure that your beautiful website is seen by your target audience.

Websites give people information. Whether those people are your customers, or your followers, or potential clients – they visit your website to obtain information. If they cannot find the information they are looking for, they will leave your website to find it somewhere else. You do not want that to happen! As your websites design company, neither do we.

 

Information on a website can be given via images and videos, but most often it is made available through text. Therefore, the text on your website is so important. You need your text to be legible (our web designers take care of that!), easy to read and convey the information your visitors are looking for.

How can I get the perfect text for my website?

During the design process, you have two main options regarding the writing of text for your website. You can provide us with the text, or we can write it for you.

Before your website goes live, you will get a chance to check all text on your website to verify that all information is correct, and that you are happy with the content.

Providing us with the right text

If you provide us with the text, you can write it yourself. Perhaps you have someone in your business who does that kind of thing for you. We can also provide training to you or one of your employees on how to write text that meets SEO criteria and is suitable for your website. This includes providing training on how to do keyword research for different pages on your website.

We can write your text (or copy) for you

If we write the text for you (a process called copywriting), we will meet with you at least once to get a good understanding of what your business entails. We can, for the most part, also communicate with you via e-mail, WhatsApp or Skype, depending on your needs and preferences.

What if my content needs to be updated regularly?

If the information that your clients need constantly changes, it must be updated on your website consistently. An outdated website is often worse than having no website at all!

Information that needs to be updated continuously may include:

  • the products available from your business (especially if you have an online store)
  • pricing changes on products and services
  • news updates from your business

We can write blog posts for you!

It is advised to fully utilise a blog section on your website in which you post regular updates to inform your clients about what is happening in your business and new products you are launching. This copywriting service includes doing keyword research for each post and following SEO guidelines.

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What can I post in the blog section of my website?

The options are endless but consider the example of a school website. The school may want to post a weekly newsletter on their blog. Or they can post regularly with updates of what is happening at the school: cool lessons, interesting teaching themes, dress-up days, fundraisers, calendar updates etc.

 

Another example is that of a spa website. A spa business could benefit from posting blog updates about many topics. These could include monthly specials, new treatments and personal interviews with spa personnel (to get to know the team).

Effective Copyrighting

They could also add reports about outreach projects, such as doing free manicures for the residents of an old age home. Or how about including articles about sustainable and environmentally-friendly practices at the spa?

At Swerve Designs we believe in an integrated marketing approach. So let’s chat! We would love to discuss copywriting with you, along with all your branding and website design needs. Let us get to know and understand you and your business so that we can provide you with the best designs to promote your business.

Frequently Asked Questions

What is copywriting?

Copywriting is the process of writing copy, or text, for marketing purposes. Copywriting jobs writing     

text for websites, promotional materials such as posters, flyers and banners and blog posts.  

How much do copywriting services cost?

Copywriting services are charged at an hourly rate. Depending on the size of the project, the price begins at R400 per hour. This service includes keyword research and following SEO guidelines.

Why should I pay a copywriter?

There are many reasons why you may choose to pay a copywriter rather than to write the copy themselves:

 

  • You don’t have the time to Copywrite.
  • You’re not confident in your writing abilities.
  • Your understanding of search engine optimization requirements and keyword research is limited.
  • You would rather spend your time doing something that you love.

How can I get more people to read the blog posts on my website?

There are many ways to increase the number of readers on your blog. Here are five examples:  
  • Attract readers with good-quality graphics
  • .
  • Attract readers with topics that interest them.
  • Improve your blog SEO
  • .
  • Create an email list to inform readers when you publish a new post.
  • Market your blog on social media and Pinterest.

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Let us help you get your business online and grow it with passion

Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.

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