Not sure what to write on your website? Our copywriting services have you covered. We can write all the text for your business. We will ensure that it describes your business to the tee. Plus, we do keyword research and follow SEO guidelines to ensure that your beautiful website is seen by your target audience.
Websites give people information. Whether those people are your customers, or your followers, or potential clients – they visit your website to obtain information. If they cannot find the information they are looking for, they will leave your website to find it somewhere else. You do not want that to happen! As your websites design company, neither do we.
Information on a website can be given via images and videos, but most often it is made available through text. Therefore, the text on your website is so important. You need your text to be legible (our web designers take care of that!), easy to read and convey the information your visitors are looking for.
During the design process, you have two main options regarding the writing of text for your website. You can provide us with the text, or we can write it for you.
Before your website goes live, you will get a chance to check all text on your website to verify that all information is correct, and that you are happy with the content.
Providing us with the
If you provide us with the text, you can write it yourself. Perhaps you have someone in your business who does that kind of thing for you. We can also provide training to you or one of your employees on how to write text that meets SEO criteria and is suitable for your website. This includes providing training on how to do keyword research for different pages on your website.
We can write your text
(or copy) for you
If we write the text for you (a process called copywriting), we will meet with you at least once to get a good understanding of what your business entails. We can, for the most part, also communicate with you via e-mail, WhatsApp or Skype, depending on your needs and preferences.
What if my content
needs to be updated regularly?
If the information that your clients need constantly changes, it must be updated on your website consistently. An outdated website is often worse than having no website at all!
Information that needs
to be updated continuously may include:
the products available from your business (especially if you have an online store)
pricing changes on products and services
news updates from your business
We can write blog posts for you!
It is advised to fully utilise a blog section on your website in which you post regular updates to inform your clients about what is happening in your business and new products you are launching. This copywriting service includes doing keyword research for each post and following SEO guidelines.
The construction company website stands out head and shoulders among local competitors and lets…
What can I post in the blog section of my website?
The options are endless but consider the example of a school website. The school may want to post a weekly newsletter on their blog. Or they can post regularly with updates of what is happening at the school: cool lessons, interesting teaching themes, dress-up days, fundraisers, calendar updates etc.
Another example is that of a spa website. A spa business could benefit from posting blog updates about many topics. These could include monthly specials, new treatments and personal interviews with spa personnel (to get to know the team).
They could also add reports about outreach projects, such as doing free manicures for the residents of an old age home. Or how about including articles about sustainable and environmentally-friendly practices at the spa?
At Swerve Designs we believe in an integrated marketing approach. So let’s chat! We would love to discuss copywriting with you, along with all your branding and website design needs. Let us get to know and understand you and your business so that we can provide you with the best designs to promote your business.
It was such a pleasure working with Erwin. You mention an idea and he incorporates and creates this amazing self-explaining website with interactive links. Erwin covers the full digital platform and the additional services are amazing. Within a short period of time, he revamped a static web-page to an inviting active web-page, cross-links all the different digital tools/platforms and makes helpful suggestions on how to stay on top of the ever-changing needs of the digital and social media world. The continuous support and improvements make his service an absolute pleasure and peace of mind. No hassle and very professional at all times. Talk N' Surf truly has found a big asset in the services offered by Swerve Designs, thank you!
Erwin was the videographer on our wedding day in January 2020. From the beginning through to the end, he offered us professional service. Prior to our big day, Erwin asked us what we specifically wanted him to include in the video. The end result - an amazing and compact representation of our wedding day! Nevertheless, he managed to capture moments that went completely unseen by us. We will forever be grateful and highly recommend him as your videographer as you will have a hard time finding another with so much passion and willingness to walk those extra miles for you!
Wedding Videography Client
Wonderful professional service. Swerve Designs knows exactly how to make my crazy idea's a reality!
Swerve Designs is a Johannesburg Web Design, SEO, Digital Marketing, Graphic Design and Videography business that specializes in providing its customers with professional, modern designs at affordable rates. We also strive to let customers' businesses succeed by ensuring that their websites stand out among competitors including ranking #1 on Google.