A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
Achieved a Click Through Rate of 0.09% generating a number of new sales
The construction company website stands out head and shoulders among local competitors and lets…
Get new blog posts by email:
There is no form with title: "SEOWP: MailChimp Subscribe Form – Horizontal". Select a new form title if you rename it.
We are a website design, SEO and graphic design business that specializes in providing its customers with professional, modern designs at affordable rates. We strive to let your business succeed by ensuring that your website stands out among your competitors, aiming to rank #1 on Google.