Using 360-degree photography and videography to create virtual tours
We can use our 360-degree camera to create virtual tours setup of any space. This is great to promote real estate, advertising outdoor adventures and promoting schools and boarding houses. Viewers will be able to virtually walk into any space and see what it looks like without having to physically be there.
360 Videography & Virtual Tours
360-degree videos can be used to create a type of virtual reality that allows you to experience places and moments as if you are there.
What is Virtual Reality?
Virtual reality, also referred to as VR, is an experience that simulates the real world. VR can be used in gaming, for educational purposes, and to create augmented reality. The interactive experiences of 360 degree photography and videography are limited. For example, the viewer’s motion in terms of orientation and position cannot be tracked to allow real-time interactions within the virtual environment. For this reason, using the term virtual reality to describe 360 videos is still being debated.
To use a simple analogy, imagine a scene from World War 2. If you were using virtual reality software, it would be like stepping into a war zone and having to run, duck, hide away or fight to survive. Your movements would be tracked by the software to make it feel like you were really in a war. If you were using 360 degree videography, it would be like stepping into a war scene but nothing you did had any effect. You would be a silent observer of the activities happening around you.
Real Estate Virtual Tours
360 Videography can be used to create videos documenting an entire building or location. For example, a video can be filmed while walking through a house. As the viewer watches the video at a later stage, he will feel as if he is walking through the house himself.
The viewer will be able to view the different rooms and features of the house on his cell phone, tablet or desktop.
Creating a 360-degree video of your property is thus a great way to market it. Listings of beautiful properties using 360-degree videos could result in viral marketing as anyone wishing to view the house can do so without even having to meet up with the seller.
Virtual tours of real estate and other properties are useful tools for:
- Real estate agents.
- People wishing to sell their house privately.
- Architectural firms.
- Construction firms.
Corporate 360 Video Marketing
360-degree virtual tours can also be used to advertise a number of other business types, including:
- Educational institutions such as schools, universities and colleges.
- Holiday and travel destinations (including accommodation types, tourist attractions and outdoor experiences).
- Restaurants, coffee shops and bars.
- Shopping malls and retail stores.
The opportunities are endless and because virtual tours are a relatively new concept, using them to market your products and services will make your business stand out. Contact us today to find out more about our 360 degree videography and virtual reality services.
Applications of 360-degree virtual tours.
360 videography is useful if you wish to relive a specific memory or view a specific location. Its main applications are in creating highlight videos of special events (such as wedding videography) and virtual real estate tours.
How much does it cost to create a 360 degree video?
The price of the production of a 360-degree video depends on a number of factors, including the length of the video, the amount of editing required and the location at which the video is to be shot.
At Swerve Designs we strive to provide you with good quality and affordable services, so we will do our best to work within your budget.
What is Google cardboard?
Google cardboard is a platform used to view virtual reality applications easily through a smartphone. A cardboard viewer is used to view content on a smartphone through lenses in the viewer.
The viewer can be purchased at a low cost, or even built at home. This is an affordable way to view virtual reality content and is a great attraction for expos and markets to promote products and services.
How can users view 360 degree virtual tours?
Depending on our clients’ needs we can set up 360 degree virtual tours to be viewed in a number of ways.
Virtual tours can be viewed via cell phones, desktops and tablets using platforms such as YouTube and Vimeo. Alternatively, Google cardboard can be used to view 360 videos.
Can 360 degree videos be used in education?
Yes, absolutely! There are many applications of 360 degree videos in education, including showing learners new places of the world, demonstrating specific methods (such as dissections, experiments etc.) and allowing learners experiences that they may not be able to afford, such as sitting on a roller coaster or swimming with dolphins (with some limitations, of course).
If you work for an educational institution and would like to explore the possibilities of creating 360 degree videos to align with your syllabus, please contact us.
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