Magalies Citrus Juice Company

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Magalies Citrus is a juice manufacturer based in South-Africa. We assisted the juice company in re-designing their old website and increasing page views.

Challenge

Improve search ranking, quality of the content, page views and conversions.

Solution

We increased the juice company website authority by improving the layout of the website and making it easy to navigate. The content itself generates leads which is a rounded way to improve search ranking.

We improved the quality of content over quantity of content. We've added social proof and reviews to quell the visitor’s hesitance. We implemented ways to keep people engaged on the juice company site and sending them on a nice long journey.

Results

We measured the juice company websites' progress by how well the content performs in terms of shares, readers, and ‘time-on-site’; which are all key metrics and improved greatly over time. We increased page views which is a good indication of how engaging their site is.

We currently have a good partnership with Magalies Citrus whereby we manage the website, boost monthly search engine optimisation, manage and optimise social media content, maintain website security and speed, manage the Google My Business, Google Search Console and use Google Analytics to set up goals.

We also ensure that the juice website has a solid backup system in place that syncs onto a Google Drive once every week. Website stats are sent (via the Analitify WordPress Plugin) to the juice company once a month to monitor the progress of all the juice company key metrics.

From The Client

Erwin & his team at Swerve Designs are honest, genuine, creative & rare. Their design provided global visibility and credibility of our business. Our site is beautiful! It is easy to navigate. The support has been remarkable for WordPress; if I don't understand something, or can't accomplish a task, Swerve Designs is very responsive and they lead me in the correct way. We would highly recommend Swerve Designs to anyone looking to build a new website.

Page views, "Time-on-Site", and Bounce Rate metrics have improved by 50%.

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